Digital Me: Persuasion Research and Development PDF.

Level 5, Subject: Year 2

For this project we have been asked to return to our projects from the beginning of the year in order to progress and document any of the development stages made in order to submit for the final assessment. 


for the persuasion this was a simple documentation of the work that we had created last term. With persuasion there was not a lot of changes that had to be made before the documentation of the final piece. The only part in which was changed to the editorial was the front covers of the booklets as the the large imagery of the logo did not work as well as i had hoped and when printed for the client the imagery came out slightly distorted and made the booklet look less professional.

I decided to change the front cover by removing the large image and keeping that specific side of the booklet white. This gave the more clean and finished look to the editorial and as a pack made all of the piece come together.

Here is a before and after picture of the cover:


The cover when initially printed went blurry and didn’t work together. 

copy of document cover

The cover with the new logo and a simplified cover. 

I also changed the logo what i hadn’t realised as that throughout the editorial i had used the old logo, where the outline of wales in the logo was thin and wasn’t as prominent. I have now gone back through the work and changed the logos to the new ones to create a more finished look.

Creating the PDF: 

With the PDF file i kept to the same theme that I had previously used through my other PDF files, i felt that this added unity to the work that i had created and made a theme work across three very different pieces of work.

Screen Shot 2017-06-06 at 11.00.55Screen Shot 2017-06-06 at 11.01.08Screen Shot 2017-06-06 at 11.02.42Screen Shot 2017-06-06 at 11.02.56Screen Shot 2017-06-06 at 11.03.08Screen Shot 2017-06-06 at 11.03.19Screen Shot 2017-06-06 at 11.03.33Screen Shot 2017-06-06 at 11.04.04Screen Shot 2017-06-06 at 11.04.14Screen Shot 2017-06-06 at 11.04.27Screen Shot 2017-06-06 at 11.04.41Screen Shot 2017-06-06 at 11.04.52Screen Shot 2017-06-06 at 11.05.01Screen Shot 2017-06-06 at 11.05.14Screen Shot 2017-06-06 at 11.05.28Screen Shot 2017-06-06 at 11.05.38Screen Shot 2017-06-06 at 11.05.48


Digital Me: Penguin Development

Level 5, Subject: Year 2

Since the hand in date for the penguin book cover competition i have decided to change the idea that i have submitted, before the final hand in date. I feel that since the submission date for penguin i have developed more Adobe Illustrator skills that will allow me to create more interesting and unique imagery. 

Outcome 1:

My progression with penguin has not been an easy ride as before Christmas with the first official date to view the work i felt that i was limited to original ideas and whether i felt that they would work well as an effective front cover. I didn’t feel as though the work that i had created before Christmas was worthy of submission and i wasn’t proud of the work that was in front of me.

Screen Shot 2017-06-05 at 18.59.30

Some of the elements of this piece i really liked such as the blocked ‘O’s in cold blood and capote, I used this to indicate the bullet holes of the clutter family and the deaths within. However the execution of this cover is not working for a final piece and i knew that this had to change before submission.

Outcome 2:

I then went on to change the cover again, keeping with the same typeface, and coloured background but changing the imagery and the body text. After looking at this original design for a while i did like the concept of hidden metaphors and felt that this would be an idea in which i could develop more the submission. I decided that i liked the idea of keeping Truman Capote within the centre of the cover and decided that possibly using a side profile image that i could create on illustrator would be more appropriate showing that capote had two sides of him but would only allow one side to ever be seen. I also decided to add in the concept of the death of Perry, i did this by using yellow feathers to represent the yellow bird within Perry’s imagination. I felt that showing the feathers within this would portray the fact that Perry is dead along with the bird in his imagination.

Screen Shot 2017-05-23 at 13.48.24

This is the book cover in which i submitted to the penguin random house competition. I feel looking at this again now that this really doesn’t grasp the full concept of death and that the idea i had was originally too abstract for the competition. I feel that looking back on my thumbnail ideas for penguin that i should have gone with my gut instinct, which was to create something dark, dingey and little different.

Final Outcome:

For my final Piece I decided to go with my original gut instinct, i have create a piece of work that i am very proud of and that i feel works as a book cover and creates a professional look that grasps all of the points that penguin were looking for. I decided to encapsulate death within an image of a noose, keeping the imagery simple and line drawn by myself gave it a more authentic feel rather than using photography. I then also changed the typeface, i felt that the original typeface was too modern and didn’t work with the story line so i changed the typeface to a hand written typeface that together with a simple body text typeface trebuchet, it worked well together.

I also changed the colour scheme, i felt that even though i had originally said i didn’t want to do a red and black colour scheme i do understand why it is used within this specific context. However i still decided against using the read and carried on with the yellow from the feathers within the previous Cover.

Screen Shot 2017-06-05 at 19.36.54

Now looking at this final piece i am happy with the outcome that i have created. I am sad that i didn’t produce this before submission date as i feel that this piece of work would have been a much better contender than the previous. However i am happy that i have created this cover and that it is a large improvement from the first initial idea and has shown progress, not only within my mental creativity but my software skills throughout this year.

Overall Reflection:

I have enjoyed this project as it has allowed me to challenge myself within the digital illustration sector where i normally would feel particularly uncomfortable, however i feel that i have made progress with this project and i am starting to see a development within my own personal style as a a graphic communicator. I feel that this project has allowed me be more creative as a designer and hasn’t kept me within a certain barrier which i felt has allowed me to have the development pattern that i have and to challenge myself within different software.

I look forward to completing this project again next year, hopefully looking at creating something stronger and more powerful as a creative piece that i have this year.

Digital Me: Penguin Research and Development PDF.

Level 5, Subject: Year 2

For this project we have been asked to go back through the projects that we have completed and create Research and Development PDF files so that our tutors can see the full process of the project and understand any changes and developments that have happened throughout the project. 

The First project that I decided to put into a pdf was Penguin, i felt that this was one of the most freshest projects that i have done as i recreated the file just after submission. I felt that the work that i had created was not how i had originally wanted and therefore changed the document ready for the final hand in date with our tutors.

When it came to the layout of the PDF I decided to create this using indesign, i felt that this software would allow me to create interesting yet a structured pdf file that would show my process and still look good. I decided on a 6 column grid for this particular project as i feel that this would give me plenty of different layouts and allow me to have a consistent feel to the work.

For the PDF file i decided to keep the PDF file as simple as possible, keeping the front page as a simple title and designer name as well as the logo of the project client. I felt that this was the best way to indicate the project clients and look professional without being too over the top. I also added a simple lined box on each page of the PDF i feel that this added a touch of colour and consistency to each of the pages and helped indicate what project it was.

Here is the PDF file that i have created for the Penguin Project: 

Screen Shot 2017-06-05 at 20.18.44Screen Shot 2017-06-05 at 20.18.55Screen Shot 2017-06-05 at 20.19.03Screen Shot 2017-06-05 at 20.19.13Screen Shot 2017-06-05 at 20.19.25Screen Shot 2017-06-05 at 20.19.36Screen Shot 2017-06-05 at 20.19.46Screen Shot 2017-06-05 at 20.19.56Screen Shot 2017-06-05 at 20.20.13Screen Shot 2017-06-05 at 20.20.33Screen Shot 2017-06-05 at 20.20.44Screen Shot 2017-06-05 at 20.21.26



|Digital Me- Who Am I?|

Level 5, Subject: Year 2


For this project we have been asked to publish ourselves as designers, this includes creating an online portfolio of the work that we have created, as well as creative CV, PDF portfolio and PDF file documents ready for our final hand in.  

Who am i? 

Who am I, this a question that I have been frequently asking myself throughout this project.  I understand what type of person I am and how i would like to be considered within the design world, yet i know that who i am to friends and family and who i am to businesses and tutors is a different story. It isn’t that i change my entire persona but i understand the importance of professionalism and making a good impression

As a person in general I can come across in two different ways, i can either be quiet and quite conservative or loud and confident, both are ways in which i have been able to adapt within different settings but showing the differences within my personality is hard when branding myself as a designer.

As a designer I am direct and conceptual, a forward thinker, organised and able to complete to a high standard whatever is thrown at me. However as a myself i am still under construction. I grow as a person and as a designer everyday, i change and develop, make mistakes, have successes, I’m still learning and i think that needs to be addressed within this project. We are still growing, in fact i don’t think we actually ever stop, we are constantly progressing through life taking new challenges and this influences who we are.

Asking Who am i, is a question that can never really be answered, as a designer i am what people see me as, whether this is on paper, on screen, in person or through word of mouth.  these perceptions will all be different, they won’t be the same because i don’t just have one side to me, i am not a two dimensional character,  am a three dimensional, walking, talking person that has feelings, emotions, i cannot contain who i am into a typeface.

Over the last few months I feel that i have lost the certainty of who i am, which has also made this project extremely difficult when it comes to branding yourself. I am unaware of where i want to go after my degree and with the pressure of this project and branding myself ready to start employment after next year has really made this whole process become very real, very quickly. This itself has made me question myself and where i want this degree to take me… am I really a graphic designer? am i good enough for industry? where will i go?

It terrifies me that I have no certainty for after my degree and this project in particular has made me think about this a lot. 

I decided to take it upon myself to find myself again, I went home for the weekend and made plans with old friends that have known me for a very long time, i decided to ask them what words and how they felt that i am as a person.

This has helped me gain my confidence back and look into the future with a more positive light, the people that i have around me from back home and within university have helped me find myself over this project and really show me who i am as a person to the outside world.


Digital Me- Typeface and Identity

Level 5, Subject: Year 2

One of my main issues with this projects has been finding a typeface that incapsulates my personality and creates a sense of identity over my Website, CV, and Portfolio.

Choosing a typeface to represent me was hard, I found that I was torn between a simple and clean sans serif typeface ‘Avenir Light’ or ‘Playfair Display’. both of these typefaces represent each side of my personality which i found difficult to narrow down. Where i originally had the serif typeface ‘Playfair Display’ I found that it made my website look too formal and didn’t look like a design portfolio which made me question myself.

Tutorial With Neil Angove: 

Today i had a tutorial with Neil to discuss my progress within this project, one of the main things that Neil asked me was whether i felt that i had a particular house style and whether it fitted my personality. My reply to this question was very uncertain. I have many conflicting views about branding myself as a typeface.

I understand that this is what is asked of me and that i should complete this and allow it to correlate to the work that i have produced. However i also feel that the work in which i create does not represent me as a designer. Yes, the work that i have created is created by me but I don’t believe that the specific typeface i have used within a project defines me as a person. The work that i create is not to reflect me as a designer but is there to serve a purpose and be tailored to the client not to myself.

When i suggested this to Ian and Neil they felt as though if i can complete other projects using a serif typeface that could also reflect the professional side of the personality that i originally wanted to show that that would be acceptable. However when it came to delving further into this sector of the project i found that i wasn’t very found of the serif typeface and it wasn’t showing the rest of the personality that i also show. I felt that this needed to change and started to look into typefaces that were clear, clean yet simple sans serif fonts and whether i felt they were appropriate for what i wanted.

Screen Shot 2017-06-05 at 18.22.46

I decided to go with this branding, a simple Avenir Light that worked well as the heading for all of my personal files. I feel that this typeface allows for versatility and structure to create my brand identity.


Why Abbie-Louise and not Abbie-Louise Small? 

I decided to use only my first name within my brand identity, my name is quite unique and is striking without being too in your face. I like the subtle use of the surname within my social media, mainly within my LinkedIn, I don’t feel that the surname is entirely necessary and would be too much for the brand identity itself.

What tone is Abbie-Louise?

I have decided to set a tone throughout my brand identity, mainly within my portfolio pdf, my cv and my website, i wanted them all to correlate and I’ve decided to go with a more playful and friendly vibe to my website. I don’t want to be non-relatable within my online presence and i believe that using a playful wit will also add personality into the brand identity without adding colour.

Colour Scheme: 

With my colour scheme i didn’t want anything too loud and felt that the best way to do this would be to keep it simple and just stick to the black and white. This has allowed me to have my work as the main focus throughout the online presence and not be looked over by a bright distracting colour or image.

Overall Reflection: 

I feel that this the typeface along with the colour theme and tone that i have used does replicate myself as a designer. i feel that this all tied in together will work really well as a set and is going to look professional with the right execution.


|Persuasion Week Six- Reflection on the Project|

Level 5, Subject: Year 2

After every project we are asked to reflect on what we feel went well and what didn’t go well with the project. We are asked to be truly honest about the process, whether that was a reflection on group work, solo work or presentation skills. 

Working as a Group: 

Within this project i found working within a group particularly difficult, working with colleagues that don’t necessarily have the same work ethic as yourself can become tricky.   I am quite an organised person and i like to have work done before the deadline as to not cause worry and anxiety, that i normally get before deadlines.

Over the last few years i have found a way of working that i have been able to apply to all of the projects that i have been given, which is to work as much as you can and get the work done to the best of your ability and finish a week before deadline to establish any tweaks and changes that need to be made before printing for the deadline itself.

However when working within a group this doesn’t always occur, and some people work best under pressure (the night before), which i am unable to do. I found myself a lot within this project being the only person that was within the studio working nearly every day, even when not timetabled in. This became quite disheartening as i didn’t want the group to look bad in front of the client.

Luckily within client meetings my group were always present and was portrayed as a fully functioning group, which put me at ease within client meetings. A lot of the group work, mainly preparing for presentations was conducted by myself, most of my group weren’t fully present within these processes and made it hard to take in other peoples ideas when they weren’t be published.

Although my group wasn’t the best functioning group, i felt that the work that we presented to the client and and the presentations themselves worked really well and the client always seemed happy with the work that was being pitched.

Personal Work: 

The work that i have created for this project i am quite proud of, I feel that the quantity of work created in the time frame we were given was a good effort and that even though I created large amount of work it still looks professional and clean.

when it comes to making this piece ready for portfolio my aim is to change the packaging of the pack, i would like it to look for finished and clean. i would like to spend more time than i have creating the packaging and making it the same finish as the booklets.

When it came to printing i had the packaging printed at a different printers compared to the rest of the pack and this was nearly shown within the quality of the paper that the rest of the pack looked higher quality than the pack itself. This is one thing i would like to change before putting into my portfolio.

What have I learnt from this project: 

Overall, I feel that my role communicating with the client on a regular bases is crucial when working with a client. I feel that working with a client needs constant contact so that you are both working along the same lines and are delivering the outcomes that the client wants. I found that this was a particularly crucial part of this project and i now understand the importance of it.

Working with a client also allows you to use and gain more persuasive skills. talking to clients that know little about design allows you to be able to add your own subtle influences into the design as well as the design actions given to you by the client. I have found particularly working with this client that if you can justify your reasoning why you feel that this design choice works than they are more than happy to reason with you.

I enjoy presenting within client pitches, i feel that this helps me establish a relationship between myself as a designer and the client. Presenting to a client this time around has allowed for me to put forward the feedback from my last client pitch and be able to talk to the client without any aid from the visual on screen or from a script. I feel that gaining the experience working with a client allows you to gain more confidence within yourself as a designer and helps build up your portfolio in the long run.

Outcome Reflections

Three good points about my outcomes: 

  • The clients could see the running theme throughout my work yet could see the difference between each editorial and there hierarchy.
  • The clients enjoyed my idea of the packaging with the work that i had created, i particularly enjoyed creating the packaging and assembling the packaging together.
  • I feel that i successfully used my typography skills from last year and was able to create use of positive and negative space across my pages.

Three points that i could improve on my outcomes:

  • Changing and developing the packaging design could make the work look more professional, currently i feel that the packaging is too boring and that i could have spent more time developing a design for it.
  • After looking at other group members work i feel that i could have been more adventurous with different layouts and including the other colours within the guidelines.
  • I feel that i could have possibly changed the way in which i have designed my illustrations, i could have made them more unique and changed the thickness of the lines in order for them to and out and more prominent.

Presentation Reflection:

Three good points about the presentation: 

  • As a group our client presentation went well, we introduced ourselves to the rest of the room, to our colleagues, tutors and clients.
  • Even though we all presented on screen we had mockups of the work to physically show our client which worked well as she was able to hold and look through them throughout the presentation.
  • The presentation was clearly thought out and hit every point that we were asked to within the criteria, i even included contact email addresses onto the slides with our names on, this is so that the client may contact us at any point after to talk about our work.

Three things we could improve about our presentation:

  • I feel that some of the group members were not sure what they were going to say when presenting their work. i feel that we could have gone through it before hand to be able to cut out any unneeded information or rambling.
  • I feel that we could have introduced ourselves better than just myself introducing everyone within my group.
  • We had some issues actually getting the presentation onto the laptop, in the future i will make sure to do this before any presentation has begun and have no last minute changes by other members of my group.

Even though the group work became difficult i really enjoyed this project. I feel that the outcome made is suitable for portfolio and i have learnt a lot from this project. I hope to work within more close client briefs within the future. The Size of Wales, were great clients, they were always available to talk to us if we had any enquiries and were always positive and enthusiastic about the work we were creating.


|Persuasion Week Six- Client Pitch and Feedback|

Level 5, Subject: Year 2

Today we had our client pitch, our clients came in to view our presentations of our final outcomes and then give us feedback on the outcomes we have created. Today our client was ill so we had the size of wales director Claire and her colleague Hannah to view our work. 



Getting ready for our presentation was quite a quick turn around as there was three groups before us having presentations and using the boards that we were going to need to use and set up before our clients arrived.

As i had the presentation on the memory stick and also was the key member within my group that communicated with my client i found myself needing to be in two places at once when preparing to meet my client at the reception and trying to upload the presentation to the computer. None of my group members were late which made the process go slightly easier and we were able to distribute the work out over the five of us in order to get the boards and the table set up.

After trying to look for my client for a while around campus, we were then told that our client wouldn’t be present during the pitch and it would be Claire the director of The Size of Wales whom would be viewing our work. this made us all a little dissapointed as we had all worked closely with Aimee in order to get the results that she had wanted, however Claire was really supportive and gave us lots of enthusiasm throughout the pitch.

Client Pitch:

Within the client pitch I spoke the most throughout to give the overview of the entire project. This went well and as a group every one of my group members spoke about their own work within great detail to show why their own work fitted the criteria and how they have gone about solving the problem.

The client seemed pleased with how smooth the presentation went and how we worked together to show our individual outcomes, which was quite rewarding seeing how enthusiastic and positive she seemed about the work that we had all produced.


After the presentation we then guided our clients to our table with our work laid out and displayed on boards to show the work that we had created and the quality of the work too.

When it came to my feedback on my work there were very small tweaks that needed t be made in order for them to use it which they seemed positive about doing. The logo that we had been given was actually a slightly older logo having a less defined outline of wales on it rather than they new logo which we were not supplied.

The other tweak that needed to be made was the swear box page within the the fundraising ideas pack, within the illustration i added a word that had been stared out so that you wouldn’t be able to read it unless you knew what it was, however even though they liked the added touch they didn’t feel that it was overly suitable for the booklet itself which is easily changed on InDesign.


This slideshow requires JavaScript.

Here are some images of my final pack, My client actually took the poster with her to show the rest of her team and left me unable to show the poster printed, however i have put the file into a mockup to show the final result.

Poster PSD Mockup

Overall i have found this project particularly enjoyable. Yes there were times were i found working in a group difficult, especially when people didn’t cooperate together. Although working within a client based project really allows you to focus on what is important, the client. This project has allowed me to focus on the specific needs of the client, being able to transfer that in my work and through the client pitch and i feel that this is particularly valuable when entering the world of design.