|Visiting The Degree Show|


After all of the work done within the year it was finally nice to see the different work within the Cardiff metropolitan university degree art exhibition. I decided one afternoon to breakup a busy day of course work by looking through the graphics section of the exhibition to see what the third year students have created within their final year and what we have to look forward to as students.

I found the exhibition completely inspiring. looking at some of the work on show has made me very excited and nervous for what is in store within the next two years on the degree. Some of the work on display was completely out of my comfort zone and actually parts of the work i didn’t realise fitted within the graphics bracket.


One of the pieces of work that really stood out for me was the large dragons head made out of different slips of coloured paper. I felt that this worked really well as a final piece up on display however i wasn’t sure how this reflected on graphics within anyway and the only way in which i could link it back to graphics without looking on the wall would be a children’s pop up effect. However the piece looked beautiful mounted upon the wall.


Another piece that i really liked was the animated animal heads i felt that this looked similar to my geometric fox head and i liked the similarities with my work. I feel that after looking at some of the pieces this has allowed me to look forward and expect the unexpected when i comes to the briefs for the following years.


|Editorial Piece: Printing & Binding|


After we handed in our editorial pieces to our tutor we were given final feedback before sending our work to print. I was given small tweaks in order to correct my editorial pieces. i was told to change the size of columns as they were between columns just slightly and weren’t matching up as well as they could do. There also was a problem with the amount of black lines I used in order to frame some pieces of texts, they weren’t overall necessary and were blocking the use of hierarchy throughout the piece.

After adapting my piece in order to accommodate these pieces this is what my final editorial work looked like. I found it to look more spacious and clearer and I found that this worked well as a final piece.

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I then decided to send my work to print. before I sent it I made sure that all of the crop and bleed marks were applied to the piece so that when it came to printing and binding my work together that it all looked effective and worked well. We decided to use a print studio outside of the university, touch graphics. They allowed for a professional print and allowed for a good price, the work was then sent to them via an email in a pdf format. The print was ready within 24hours and was picked up the following day.


For the binding we were shown a quick demonstration of how we were going to cut and assemble our prints into a book format. We were then asked to separate into pairs in order to work together to help get the best outcome possible.. (two sets of eyes are sometimes better than one!). The first step of the binding is to find the centre fold of each double page spread. This was marked out for us when we selected the crop and bleed marks on the pdf settings. In order to create the fold, we took a ruler and lined up the centre fold leaving about 2mm from the actual line so that you can mark it accurately using a bone folder. We marked down the centre of the page three times the same length as the ruler for the fold to be prominent and easy execute.


We then went on to cut out the work. we did this by taking a steel scalpel and cutting between the crop marks in order to cut the full length between the two. This allowed for a clean cut finish. However when cutting this make sure to cut only between the crop marks and not the full length of the paper as this allows for you to be able to see the other crop marks for the other side of the piece so they can be cut accurately too.

This worked well and allowed for me to have 3 cleanly cut double page spreads with full and accurate centre folds. Then we had to create the bind of the book. This is done by folding the three double page spreads and making sure they are all aligned at the folded seem. After this I then marked out which pages would need to be bound together to accurate represent a magazine spread within a book. I did this by putting a small mark of pencil on each page that needed to have spray mount put upon.


To apply the spray mount we then had to put our spreads within the spray mount booth, when on this allows for the paper to be sucked in order for it not to move when applying the spray mount and catching the fumes so that they aren’t within the air afterwards. The way in which I decided to line everything up in order for it to be perfect was different to how others decided to do theirs. However mine seemed to work well first time round and I didn’t have to redo it.

I decided to lay my second double page spread down upon the table with the print face down. This allowed me to see the noticeable crease within the centre of my spread and be able to align my work perfectly to the bind itself. I then took the first double page spread and sprayed the back of the second page. This was then stuck upon the back on the third page which would also be the right hand side of the page lying face down on the table. This allowed me to get the binding of the folded seem perfectly aligned and also allowed for the pages to be stuck together accurately. Again I did this with the third double page spread. Not moving the second off the table and allowing me to line up the third page.

I feel that this worked really well and the only small tweaked that needed finishing was the quick trim of the pages in order to get them completely perfectly without any problem. Other than this my double page spreads worked out well and are ready to be put up within the exhibition.


|Editorial Final Piece|


For my final hand in I decided to take all of the tweaks from my entail feedback and recreate my final piece to the standard of the feedback. I found these tweaks particularly simple to do and made the end product quite a successful and interesting piece of work.

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The first amendment that I decided to do was change the grid set up on the indesign, I decided that 6 columns wasn’t adequate and that I needed more than that to be able to create interesting and unique designs. I decided to change my grid system to a 12 column grid. This has now allowed me to process and create new ideas and set ups whilst also having an adequate amount of white space in order to balance and set up my layouts professionally.

I then went on to remove some of the lines used throughout my article. Some were too large and others weren’t necessary to keep within the editorial project, this was quite a simple process and was completed within a short space of time.

I then went on to concentrate on the body text. Firstly I removed 500 words of the text so that the article still flowed and made sense when read, but also allowed for more space and to be read more easier and quicker. I then decided to cut down the amount of text to a page changing the column system to two columns for the text to run over instead of four. This allowed for more white space across the spreads and created a continuous theme and set up across the editorial piece itself. I then cut the text down further into digestible chunks of information so that it would keep the reader entertained and interested in the article itself. Cutting the information down allowed for the space needed to cancel out the information and made the spreads look clear and sophisticated.

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I then went on to edit my images and create them so that the background was a really dark black and create the effect that the ice is floating within the black background. However this task wasn’t as easy as I had originally thought and when it came to putting the images on the black background I wasn’t getting the correct colour black for the background of the images. I then took to photoshop to create a background the same size as a single page in order create the background for all of the single black pages so that they would all look the same and create the idea of the perfect set of spreads. I used the dropper tool to pick up the darkest part of the background of the images in order to create the black background. This worked really well and when put into indesign to create the final thing this was really effective and came across as quite a professional look.

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I then went through the text to create call outs. The call out I then put in the heavy italic setting on Avenir so that this would stand out next to the Avenir book text used throughout the article. I then went on to sort out the use of rag and orphans that occurred throughout my first editorial piece. When put together this looked really clear and easily read and made a huge difference to my spreads as a whole.

I then went on to move around the quotes i had put in to place. The first quote used on the second page I decided to remove as it didn’t fit well on the first page and wasn’t effective as a whole. I then moved my quote on my third page up slightly so that it broke up the large amount of white space at the top of the page and became quite effective throughout the piece. I also then moved my quotes on my firth and sixth page, I felt that moving the quote from the right to the left on my sixth page was more effective and added balance throughout that page. I then moved the quote on the fifth page slightly upwards to create a slightly oppositional effect to that page against the text to create a form of imagery and caused for the text to be more interesting throughout the page.

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A main aspect of the quotes that i decided to change was the typeface. I decided on only using two set typefaces throughout my editorial piece and began to use the Avenir heavy as the main typeface for the quotes as well. This gave them a more modern feel and worked better as a piece of work.

As I had already set up for adding them in, I decided to put in a small article heading and folio number on each white page. This left for a constant feel without being too repetitive using the same typefaces to create the added feel without making them too obvious.

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I then sent this work off as a package file, after going through each individual element and making sure every small part was attached and every typeface was compatible together to make sure that when it was sent to print that the image itself would work well and stand out compared to other work.

|Editorial Presentation and Feedback|


For the final piece i created a different look to the editorial piece that i had originally pictured. I found that when i put my imagery within the frame and set up that i had originally designed i found that this wasn’t as effective as i had originally hoped for when it was put on screen. The text was too heavy and i found myself cutting down the article in order for the imagery to look better and create more white text to the spreads so that the text was then easily legible.

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I then decided to add in more black simple lines at 2pt in order for them to stand out and create a level of importance for the text or the image within. I also did this within my title page, however using white instead of black in order for it to stand out within the black background. I felt that this worked well however i wasn’t sure whether the title page actually needed the white lines or whether the type worked well on its own without the added fuss.

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Using the black lines within the article worked really well creating a barrier from the body text showing a level of importance around the quotes allowed them to stand out without the typeface having to be too big and bold and creating a subtle yet effective look to the piece itself. This also broke up the page and parts of the white space so that certain pages didn’t look too empty without imagery and actually created the text into images for the pages itself. I personally felt that this worked really well especially on page three and broke up for the fact of the simple placement of text and the use of legible type.

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The black lines were used as a running theme throughout the piece and are also used across the top of the pages where normally the article heading and the folio is normally situated. However i decided against this before my first feedback session as i found that this wasn’t entirely necessary throughout the first piece.

When it came to positioning my body text i found that this was best placed within a large columns down the side of the page creating a steady block of text. However when presented i found that it did look too blocky and could do with a smaller column and possibly creating it over a small amount of columns within the spread.

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For my imagery timeline i decided to create this into one image. taking up one side of the page to create a interesting and effective image for the black background which it was then situated upon. I then decided to add a quote within the imagery as if it was floating on the white lines separating the images. I decided on climate change i felt that this worked well within the image and stood out against the black background using the white text in the typeface Bebas Neue. I felt that this worked ok, however i felt that it could have been stronger with the use of a different quote and stronger colour black within the background.

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1st Feedback Presentation:

Overall my work flowed well together and brought together the theme and the article together. However there were some small tweaks in which i had to encounter before i could print and hand in my final piece on the deadline.

Within my first double page spread the title page worked really well, however the use of the white lines were unnecessary and didn’t need to used to frame the text. the text itself works well on its own. The quote was also spaced too far within the paragraph and the leading could have been smaller in order for the text to be read easier. the use of the avenir heavy as the stand first worked really well and the use of the leading and the black lines framing also worked well. However the positioning of the stand first within the page itself wasn’t allowing for it to be the first thing read on the page and therefore was working as  a stand first properly. Also the Large column of text positioned on the right hand side was too heavy and wasn’t pleasing to the eye. There were also many occasions where orphans occurred throughout the text which made the block of text look odd and caused problems with the ragging throughout.

Also the imagery used within this page gave too much away as a starting point and my lecturer felt that the best way for me to present this image would be to only use the match stick. This way the image is drawing the reader in without giving too much away and also allowing for you to make your own assumptions on the text before reading it. The use of the black lines also worked well throughout the page however the lines were coming off to large and prominent throughout the spread when printed. This could then be changed by a lower point size and gained back the use of hierarchy without being too bold.

Within my second double page spread there were only small changes to make. changing the colour of the background on the fourth page and editing the images more to create the same full black background so that the separate images were not visible to see so it looked as if it was all blended together within the page itself. Also another change to make is moving the quotation from resting just above the two columns of text to slightly higher up, this draws the attention to the reader better than if it was positioned lower and also uses and create more positive white space throughout the spread itself. Also the small amounts of orphans on the page have to been changed and blended into the text so that they don’t stand out and have a negative effect of the article.

Within my third double page spread there were more changes needed the use of text was over powering and my lecturer has said to remove 500 words of the article for the text to fit better on all of the pages, allowing for more white space and the use of quotations as imagery. The text within this double page spread was too heavy and over powering and was difficult for the reader to read through properly. also the positioning for the quotations used was interesting and could use tweaking by possibly moving the quotations up and across the page to create more space. The size of the columns are overwhelming and were also asked to change. this is going to include a large grid system. Currently using a six column grid isn’t allowing for the correct amount of white space and enabling me to have broader range of layouts. However the 12 column grid i feel will work better within my article than any other as this will allow me to explore my full range of layouts.

Overall the entail feedback for my editorial piece wasn’t as bad as i thought it could be and all of the changes are done quite simply and can be easily improved ready for hand in date.

|Creating Editorial Imagery|


For my imagery i have decided to create the metaphorical globe using the match stick and the ice cube. I have decided to create a step by step of how i created the images by photographing every step i have made.

Firstly i went and bought an ice cube tray, white tack, and matches. the white tack allows for the match stick to stay standing whilst the ice is melting. This worked really well when it came to freezing the ice cube and the white tack was able to be removed without any issue of the ice cube breaking too.

I then set up my background creating two pieces of black card to create the dark background for my images, this worked really well when it came to my images on display. they created the exact professional effect that i was hopping for. I then set up the digital camera, creating a placement for the camera to be able to take set shots from the same angle for the deterioration of the ice cube melting.

I then placed the ice cube onto the board and set the lighting to natural so that the lighting would capture the ice melting and create natural shows and the reflection of the ice cube in the melted water. I set up the camera to capture scenery this gave the camera the best focus and most detail within the images itself.

I set myself a task to capture an image still every minute from the moment that the ice cube had been placed on the scene. This gave the full process of the ice cube itself and allowed for a full story board feel to what actually happened as the match was set on fire and the ice cube began to melt.

This took about an hour before i had a full set of images to be able to tell the full story of the ice cube melting. this process took me two attempts as the first time i took the images i decided to take them from different angles and began showing them in different lights. however when put together in a set i found that the story of the ice cube melting didn’t have the same effect. So i then decided to redo the entire photoshoot to create a better set of images that would flow better within my work.

images for blog 2

Images from the First Photoshoot

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Images from the Second Photoshoot


I then imported my images into photoshop, i increased the brightness and lowered the contrast to create a pure black background and a clear image of the ice cube. i found that this worked with every image also increasing the hue and saturation on the flamed image as this increased the idea of heat radiating off the match stick itself. I felt that this image in particular was an emotive image and was effective when put into the set itself.


Before and after Editing the images

i feel that after the editing the images are ready to be moved into the spreads on indesign to create the overall effect. i am particularly happy with how the images turns out and found the process actually quite enjoyable once i caught the courage to action the photoshoot. the images are detailed and strong and the editing really does help the images stand out. the use of the black background within the images also gives off the effect of how serious and important the article is too.

|Editorial Spreads|


For my editorial spreads i have taken ideas from my first original idea within the thumbnail sketches and my third idea. This is to create the ideal mashup for my final piece i feel that the layout and simplicity of the first design would work particularly well with the range of images i have decided to use as well as the structure and professionalism of the third design.


I am going to take the simple black lined idea to create structure and add one page of the spread for a title page. I would like this to have a subtle affect, using a simple yet effective typeface. for the title typeface i have decided to use Bebas Neue. i feel that the bold typeface works really well with the serious and important issue. as the typeface stands out and doesn’t blend in too much i feel this looks effective next to a white space.

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I also feel that this could look effective with a black background and white typography. the white would look interesting and draw attention from the reader as the use of black backgrounds aren’t overly used throughout editorial work. This would also show diversity within my pages yet keep a constant theme running throughout.

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I also feel that large images used across a page within the spread might not work as i had originally planned with the imagery that i have decided to use. However the use of quotes and titles could work as imagery itself. Creating an impact and working together to keep the article a mystery and not giving too much away.

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I have decided to keep with a simple consistent theme throughout. using the black and white and the use of a consistent typeface works really well within the editorial piece. for my body text i have decided to use a simple yet clear and legible typeface, Avenir. I have decided to use two different variations of the typeface in order to keep within the theme and show hierarchy within the text. I have decided to use both Avenir book and Avenir heavy. Avenir book is for the main body text, keeping it clear and consistent and easily read. Where the Avenir heavy, i have decided to use for call outs, stand first and quotes. The quotes are larger and therefore i have increased the point size of the text for the quotes and for the stand firsts to show the hierarchy within the piece itself.

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|Editorial Tutorial|


During the tutorial today, we all discussed our work so far and how we feel we can improve from our thumbnails. I found that when it came to my thumbnails my work was too obvious and needed to become to more difficult and metaphorical. The simple use of colour however would work well and the harsh black and white seemed to feel good with everyone within the group who felt that the issue was important and needed to be handled within a serious way.

From this i decided to look into more metaphorical imagery instead of the obvious photography.  I feel that this is the best way to express my imagery in a non-obvious way, this will then stand out and become more interesting. However I’m unsure of how to handle this.

My first idea for my metaphorical imagery is to create typography using ice and capturing the ice melting. This is to show the world how we know it melting before our eyes without us realising. this could work one of two ways. Firstly using ice as letters and spelling out the words using ice cubes. The second option is creating typography and freezing them within ice cubes to see the words melt before us.


The second idea is to create a metaphorical globe using an ice cube and match. setting the match within the ice to then set fire to it creating a metaphorical globe and using this to show us setting fire to the planet and slowly watching i melt away until it is nothing.

I feel that this could work really well with the article and become quite strong imagery for the editorial piece itself. i feel that subtle use of colour with the flame could also be quite effective and stand out to create a dramatic and strong feel to the work itself.