|Persuasion Week Five: Tutorial and Progression with Editorial 1- Becoming a Partner.|


Today we were given a tutorial by Wendy Keay-Bright to discuss our progression within the designing sector of the outcome process. this tutorial was a sign-up tutorial that will allow a tutor to view your work within a one to one setting. 

Tuesday 21st March:

Today we were given a tutorial in order to show the progression of the work that we are creating for our client for our pitch next week. Over the course of three days work i have created a 17 page editorial which is only one of the editorials that i hope to put into my pack to show my client. I decided to create the main editorial first as this has the most important information in and is the main part of the pack that the business partners will read.


As a starting point i decided to go through the information that the client had given us and separated the information into bite size chunks. the original document in which my client uses is a standard word document that yes gives everything straight to the business and does exactly what it says on the tin but it doesn’t particularly engage. i did some research online and found that we process information in small bite size chunks, this is easier for our minds to digest the information and allows for it to be easily read when on a page. from this is decided i wanted to make little amounts of information on to each page to allow for this to work.

Another decision i made before going straight onto the computer was to what size to create the document. currently the document is an a4 word document that is stapled in the corner to hold the information together, However i wanted my information to be easily processed and feel that this would be better if the document was smaller, this would also make the document more easily transported and could then be posted out to clients as well.

When i went onto the software to start creating the document i decided that a5 would be the best size for it to be as this then fits all of the criteria above and allows for the booklet to be easily replicated afterwards without using too much paper and resources. the documents settings i decided should be a 6 column grid and the margins should all be at 10mm apart from the inside which was slightly larger at 15mm. This allows space for binding and creates a barrier so that no information or imagery will be lost.

one of the decisions that i decided on when sketching up thumbnail design was to have one page of the booklet the primary green colour that is used throughout all of their advertisements. i wanted this to carry out as running theme throughout my designs, the green page would appear then on every lefthand page of the editorial itself. The text that then would appear on the green would be in white, this will allow for the text to stand out more and create a sense of hierarchy and legibility.

Feedback from Wendy Keay-Bright: 

When I spoke to Wendy about the progress I had made within the designing progress she was happy to see the amount of work that I had done. when it came to the constructive feedback on my editorial she mainly picked up on the boxed images and the use of thick lines down the sides of the page that was meant for the page number.

Wendy went on to explain how these lines could be softer with a use of a dotted line as well, keeping it simple and more elegant was key for this project and once these pointers were changed the project defiantly looked better.

Wendy’s main area of design was in the moving image sector and therefore didn’t delve into the typography and layout design in which I had created. I was then transferred to another of my tutors David Wrenne. David explained to me about my rag and to make sure that my margins were within the right sector that would allow me to design with ease. After adding in the text and starting to position it within the columns my next step was to carry out putting the images in to place.

One of the main aspects that Wendy touched upon within my feedback is to not over complicate the front and back pages. As I haven’t completed my initial idea on screen yet i want this to be my next move after the improvements above.

Changes From Feedback:

At first the images were within a box shaped format, including a background, not giving much room to design around and made the editorial look to heavy when everything was added together.


After speaking to Neil Angove, he reminded me about the tool on photoshop that will allow me to remove the background from the image and make a more clear and linear image to work with within the editorial. this also gave me more range and the ability to move the text to the positioning that I had originally wanted. Neil explained how my imagery could look better bleeding off of the page and create a more 3d view to the image rather than a boxed in flat version.


After changing the images I feel that they look so much more elegant and simplistic on the page that it really draws you in to the image and the text itself in order to read further into the topic.

Front and Back cover

From here I decided to make the front and back cover as i had left these until last, i didn’t want the cover to be too busy as i felt that this could stare away from the topic at hand, i decided to use the primary green keeping with a running theme and split down one side of the page. on the other half of the page i decided to utilise the imagery within the size of wales logo and have this as a visual metaphor as twice the size of wales appear twice as big as the logo itself. i feel that this works well as a set and allows for consistency across all of the covers without it being too over powering.

For the back cover i decided to keep the green colour as if it was a wrap around the back of the booklet, this way it looks as if its meant to be together and creates a theme. again i have placed the logo on the back. this is a lot smaller than on the front of the booklet as this is just a lasting reminder of the company, and a small caption of text to end the editorial on ‘Thank you for your support”.

After editing these last final touches my 17 page editorial is ready to print and looks clean and crisp, My next sep is to create the fundraising ideas booklet and the go green day poster.

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