Today we were given a lecture by Wendy Keay-Bright, Wendy revealed to the class what our new project was about and the importance of the skills and knowledge that we will gain within the next 6 weeks.
- attempting to influence a person/ group of people’s beliefs, attitudes, intentions, motivations or behaviours in relation to an event, idea, object or other person(s).
- to undertake a course of action/embrace a point of view (argument, reasoning or entreaty)
Persuasion can be communicated within numerous of different ways such as print, videos, websites, social media, imagery, performance etc.
As designers we have a duty to convey meaning within our work whether that be a belief, memory or future aspect, either way we all have the right to represent a different perspective and point of view. When it comes to working for a client it is no longer our point of view that we are trying to portray but a certain message that the client believes will effect and allow people to think upon their point of view. when working with a client it is important to identify the client fully- who are they? where are they? what do they do?. this will then allow us as designers to establish the audience and the meaning that the client wants us to convey.
Clients will always look to designers in order to convey the message they wish to communicate to the audience, and as designers this is our job to do so. however if we do not ourselves believe in the message that the client is trying to convey or that we don’t particularly agree on what is to be conveyed then we are not permitted to carry out with the creating process of that project. As designers we are permitted to make these decision purely on an individual level.
When it comes to the creative process there are conflicting principles within design that will change how a piece of wok is perceived within the public eye. the crop of an image, the font choice, colour and sizing all has an effect of how the image is perceived. Most of the best persuasive work is kept simple, this allows for the information to be clear and concise and is deemed easily identifiable within the marketing industry.
We were asked in pairs to create a series of different ways in which to communicate the meaning of two words randomly given to us. the worlds that my partner and i were given was ‘Monologue and Dialogue’. We were asked to create an image, a typographic element and a physical element (acting out) in order to convey the message thoroughly.
We started out by researching the meanings of the words, this allowed us to create a deeper understanding and represent the words to the fullest form.
- a long speech by one actor in a play or film, or as part of a theatrical or broadcast programme.
- a conversation between two or more people as a feature of a book, play, or film.
We then went on to look at the more visual ways in which we could represent the words, we knew straight away that when it came to typographically representing monologue that we wanted bold large type to show its importance and confidence within speaking and decided that the kerning between the letter forms should be non-existent to show that this is one long uninterrupted speech and that you wouldn’t be able to cut in.
We then decided to look at how we could represent dialogue within typography, we felt that dialogue is normally a conversation between two people and would be better if the word was coming back and forth across the page as if it was within a conversation. this is how we then felt it looked best across the page, split across and everywhere.
For the visual outcome we wanted to show how Monologue is represented. Together we decided that a good image to represent this would be a political leader as they create and present many speeches. We decided on the controversial president of the united states, Donald Trump. Trump is well known for his adventurous and opinionated speeches. we found that this image represented monologue well and really captured what we were trying to perceive.
For the Dialogue we decided on visualising the dialogue in a more intricate way using images of cartoon mouths and speech bubbles in order to represent the full outcome of the dialogue. we also added typography to the imagery too in order to create context to the visual itself.
For our physical outcome we decided that to represent dialogue we would just have a normal conversation in order to show that dialogue can be about anything and everything as long as the conversation flowed and passed between two people. we then decided to for our monologue that i would talk at my partner to show how a monologue works, showing that it mainly consists of one person talking and that the other is just listening and is unable to interrupt.
I felt that this lecture was interesting and really allowed us to connect with the concept of persuasion and how we could utilise our skills in different ways other than just putting pen to paper. i found the short burst exercise to be particularly engaging, this allowed for us not to think to much about the work that we were creating and allowed for a more creative flow to naturally occur within the time frame that we were given.