|The significance of Information|

Field, Level 5

For field we were asked to pick two topics in which we would complete both courses. The two topics in which I have chose are publish and the significance of information. After completing publish last term the next five weeks will consist of the significance of information and the projects within the topic.

Tuesday 17th January: 

Today we had our first significance of information lecture. The timetable for today consisted of a briefing of the topic and a brief understanding of what the topic was and the projects that will be completed within.

What is information design? 

Information design is the skill and practice of making data and information more visually pleasing, that is read and portrayed in a efficient and effect manner. The term information design was born within the 1970’s, where the process was given an official term and was noted world wide as a key part of design. However history states that information design can be tracked back as far as the prehistoric times where stories and data were portrayed and visualised on cave walls. this was also present within ancient egypt too.

Information design addresses high level of information problems to provide the most possible clarity, understanding and effectiveness. It must actively encourage and participate in research that increases our understanding of information and the effect that it has.

There are four different ways in which we can display data within an interesting format, these include:

  • Data Visualisation
  • Infographics
  • Visual thinking
  • Models and diagrams

For our first task within the subject we were asked a series of questions, in order to collect the data and visualise it within a creative and more dynamic way. The questions we were asked were quite simple and gave short answers.

  1. If you had to be stuck in a lift with someone, who would it be?
  2. What is your favourite book or publication?
  3. If you had to listen to one song on repeat, what would it be?
  4. When you were a child, what did you want to be when you grew up?
  5. What is your guilty pleasure?
  6. Who inspires you?

These questions allowed for a series of different, yet similar answers which could be used as data. We were then by our tutor put into groups of three to take a question each and create an information graphic, that shows the data in which we had found through the answers we received. The question we were given was question 2.

We started off putting the data into different categories, collecting the books into different genres seemed to work the best. being able to show the information thoroughly without leaving anything out. We decided to split the books into 7 different categories. the categories consisted of Novels, Philisophy, Young Adult Fiction, fantasy, Tragedy, Horror and none. We decided that this was the best way to categorise the data we were given and allowed s to create the idea we had in mind.


We decided to go along with a book shelf idea. Creating stacks of books within their category as if they were in a library. This allowed us to cover the amount of data given too by showing the books within stacks and showing the different amounts using a standard size for one book and adding more to the size if there was more than one. This worked in a sly bar chart formation without being too obvious and created the idea of a more graphical image to show the data represented.


After we had completed this we were then asked to present our infographic and how we had progressed further within the designing process. The feedback we were given was positive showing that we had grasped the idea of imagery without being too complicated that others couldn’t understand it.

One Week Brief:

We have been asked within the groups to create a further three infographic’s in order to show a data collection that we will conduct ourselves within the hour between 3-4pm. In our group we sat down to discuss what we were going to collect our data on. Ss a group we had a fair amount of idea’s looking at the more simplistic data collection but creating an interesting infographic in order to show the findings we will collect.

Our ideas:

  • Different types of car (colour, style, make)
  • Different types of jeans (colour)
  • Different types of shoes (colour, style)
  • Different t-shirts (colour)
  • Different hair colour
  • Different eye colour

After speaking to our lecturer in order to get his opinion on our ideas we decided to collect as much information ideas as possible in order to make a decision after the data was collected. We decided to focus on the human body within different areas of the university campus. Looking at the diversity in style and hair colour in order to get the most varied results, the main three environments that we decided on was the management building, the heart space within the art and design building and the zen bar. This was in order to get different people from different courses and to see the difference and diversity.

After collecting the data within these spots we decided to get back together as a group to discuss the angles that we would take in order to present the data fully. we decided to each take an area in which we had sourced the information from. One group member is going to create an infographic about hair, another about t-shirt and the other about shoe style and size. We felt that together comparing each of the areas together and showing the full data will create a good over all set for the presentation next Tuesday.

Thursday 19th January 

Today we met as a group to discuss our ideas further of how we would visually present the ideas. On Tuesday we had a brief discussion about how we wanted to present the idea and we decided to sketch up a few ideas separately over the 24 hour break to see the ideas visually set up in order to get the confirmation from the other group members. We decided to do the visual using illustrations in order to show the full potential of the group members and create the final thing using illustrator.


We then decided to put all of our findings together within a table in order to get all of the information into one place to be able to see all of the findings clearly and simply.

Opinion on Project so far: 

So far the significance of information has been a really interesting topic. Looking into data collection and presenting the outcomes has always interested me and creating the imagery  with the results is an interesting concept that i feel could be used more within the industry. After completing a work placement and looking at data a lot for research and development, the use of creative data collections would be useful and a lot more visually appealing when looking at results.





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