After looking into the world of branding and what makes up and allows for the creation of a brand we decided to look upon the different ways in which we can name a brand and create the trade mark for the company itself.
When trying to name a brand there are three factors in which you should consider:
– the connections/backstory
– whether it communicates the values and personality.
– the consequences of the trademark itself.
Here below is the many different ways in which you can name a brand.
Descriptive names: these explain what the company is. For example… Pizza Hut, toys r us.
Acronyms: these are initials for words that build up a series of letters. For example… BBC, ikea.
Associate names: these are associations with the product. For example : google, twitter.
Evocative name: for example innocent, O2
Invented names: these are made up names, making sure that these don’t already exist. For example…. Kodak, Aviva.
Founder names: these are names of the founder of the company or brand. For example… Disney, McDonald’s, Bosch.
Place names: these are mainly named after the place where the brand originated from or is situated. For example… Evian, fujifilm.
Esoteric names: these have no link to the brand and are purely abstract. For example….. tango, egg
Latin, Greek, and mythological values: these are names upon the original Latin and traditional names. For example… Nike, volvo, ambrosia
Heritage names: for example… friendslife, Scottish window.
After looking into this further I feel that I can apply these theories when picking a name for my company when given the option.