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|Design for Real?- Group Tutorial|

Design for real? is the first project within 3rd Year, this is a group based project that is there to challenge our empathy and communication skills as well as our interpretation of how future design should be conducted. 

Today we were given a group tutorial with the rest of the members of our brief group. our tutor for our tutorial was Wendy Keay-bright, she dissected the brief for us and helped further develop our research and ideas for the project itself.

Wendy broke our discussion down into three different sections: the main picture, idea’s and then issues and problems that could occur. all three subjects involved great thought and were able to narrow down the thoughts on the brief.

Within the main picture we discussed how we would want the bigger picture to look after this project. we discussed and wrote down on to post it notes how we felt the outcome would look. some of the examples of this were:

  • happy and interactive
  • engaged and involved
  • friendly
  • ease of participation
  • intergenerational and gender neutral
  • multicultural

All of these are examples of what the project outcome would be great to see however in order to get to this points there has to be ideas and issues that will occur along the way. As a group the ideas we thought of were:

  • group trips (sport events, theatre trips, local outings, pub dinners)
  • themed events within the hub (movie night, book club, music night, show and tell)
  • activities within the hub (knitting club, games club, coffee mornings)

Along with activities that could occur we also thought about the ways in which the environment could remind them of activities,  such as:

  • a catalog of the hub (activities that go on within the hub, trips that can occur, times and dates)
  • an event diary (a diary of events, clubs and activities)
  • a reward card (each time someone goes to an event the card is then stamped, the more the card is stamped the resident is then rewarded- e.g. free coffee, lunch, trip)

Including this reward system allows for a motivational system in order to help the resident become more social and also provides the resident a purpose.

The fundamental key to this project is to ‘Remind’ the residents.

The next part of the discussion was to visualise the problems that could be faced within these ideas that we have thought of. These are the issues that we faced:

  • funding
  • transportation
  • visual-impairment
  • accesibility

Having looked at this issues we thought of ways in which to provide more money for these events whether the residents put money towards events that they want to occur or holding a raffle in which the proceedings of the money raised goes towards a specific event planned.

My opinion:

I feel that this group tutorial today has really allowed me to understand the full depths of this project and where we can take ideas from small to large to life changing. Realising the solutions and keep asking myself ‘what if’ and applying this to my design process in order to create the best most innovative outcome as well as thinking about the residents that the design will be aimed at.

My next step: 

my next step is to look further into the topic at hand and to create the outlines of the brief with a more creative and innovative mind set. Taking into consideration all possibilities and problems that could come my way.

|Design for Real? – Ready for a briefing?|

Design for real? is the first project within 3rd Year, this is a group based project that is there to challenge our empathy and communication skills as well as our interpretation of how future design should be conducted. 

Today we were asked to pick a brief out of 10 possible briefs to create a final outcome. each of the briefs were within a specific category, there were 4 categories to choose from. each of the categories are linked in order to to create a bigger picture for the development of the supportive living centre developed within.

I decided that i wanted to focus my project on gender looking at the importance of involving the male residents within activity that will allow them to become more socially and physically able as well as becoming more involved within the community.

The brief that I have been given is:

How could creating gender-neutral space(s) look/feel/be welcoming/be experienced?

After now picking this brief I feel that my next stop is to now research further into the topic looking at male engagement in particular and how activities can be created in order to involve and engage with this generation as a community.


|Design For Real?- Social Psychology|

Design for real? is the first project within 3rd Year, this is a group based project that is there to challenge our empathy and communication skills as well as our interpretation of how future design should be conducted. 

Today we were given a presentation by Neil Angove, Neil is a forward thinking designer that puts the audience before the client and sees what needs to be done to benefit the audience before fulfilling the clients needs.

Part 1:

The presentation was set out to explain the way in which we should be challenging ourselves to be more empathetic when designing rather than designing what we think is right. Neil explained how the role of the ‘point of view’ is important when designing, putting yourself in other peoples shoes allow for you to progress and see the larger picture.

Task one: 

In order to explain further how this can be applied, neil gave us a task to answer based on this short story:

The North Wind boasted of great strength. The Sun argued that there was great power in gentleness.”We shall have a contest,” said the Sun.

Far below, a man traveled a winding road. He was wearing a warm winter coat.”As a test of strength,” said the Sun, “Let us see which of us can take the coat off of that man.”

“It will be quite simple for me to force him to remove his coat,” bragged the Wind.

The Wind blew so hard, the birds clung to the trees. The world was filled with dust and leaves. But the harder the wind blew down the road, the tighter the shivering man clung to his coat.

Then, the Sun came out from behind a cloud. Sun warmed the air and the frosty ground. The man on the road unbuttoned his coat.The sun grew slowly brighter and brighter.

Soon the man felt so hot, he took off his coat and sat down in a shady spot.”How did you do that?” said the Wind.”It was easy,” said the Sun, “I lit the day. Through gentleness I got my way.”

Neil went on to ask us a few questions about this story:

  • How does the north wind represent prevailing design thinking? 
  • How does the sun represent future facing design thinking? 

In answer to this I found that the wind was arrogant, and ignorant pushing ideas onto the audience by being commanding, corrosive and controlling. threatening the audience with fear and force.

However the sun I found that it allowed for the consumer to think for itself, being influential and persuasive without adding pressure. showing compassion, consideration and empathy to the audience.

‘Brands start on the inside of humans’

Task Two: 

Neil then gave us the next task, in groups we were asked to answer the following questions:

  • which is worse, to kill a cat or a dog? (asking yourself what if?)
  • how could the wording be changed of the following to be more empathetic?
  1. No smoking
  2. Now wash your hands
  3. Buy this product

In response to the first question in a group we came up with the following what if’s. whether the animal was ill or not, whether the temperament of the animal could put another in danger, whether the person in charge of the killing is a cat or dog person… what if the cat has nine lives… will it come back? who knows?!

The second question however was tricky to come up with more epithetic versions, we decided on a question for the ‘no smoking’ replacing with, ‘who else breathes your smoke?’ . In replacement of ‘now wash your hands’ we replaced it with ‘help prevent germs from spreading’ and finally we thought about using a more attention grabbing statement like ‘staple product, New in range and what this product can do’. we felt that by asking a question or wording the the statement in order to allow for the audience to make a decision was a better way of getting consumers to act on these signs.

Part 2:

After our presentation by Neil, we were then handed over to Amanda, a supportive housing executive that helps to provide housing for the homeless and for supportive living like the elderly and disadvantaged children.  Amanda gave a presentation on the development within Newport and how they are trying to change the way in which people view the elderly and homeless.

Amanda explained how putting ourselves within their tenants shoes will allow for us to be able to examine the situation further and be able to take direct action on how to solve the issues ahead.

When it comes to many of the residents their can be many difficulties when designing. common difficulties of the residents are sight loss, sensitivity to glare, dim/too much light, changes in levels and way finding. These then can cause harm to the residents, adding to dementia as one of the main causes of falls, accidents and death.

Amanda also touched upon the fact that encouraging the elderly to socialise together has become a huge struggle within the 21st century, due to transportation, accessibility, digital exclusion, social anxiety and money, socialising for the elderly has become increasingly difficult. Although it has been found that men are worse than women when it comes down to socialising with one another.

My Opinion

I found that this day has become increasingly more interesting, finding out more about the company in which we will be working with and the real struggle and thought that is needed behind this project. I look forward to being further informed on our next briefing and to apply the knowledge within all of our meetings to the work in which will be created within this project.